Uber's CTO says the company is coming to the end of its tokenmaxxing era

Uber's CTO said the company's tokenmaxxing era is coming to an end. Big Event Media/Getty Images for HumanX Conference Uber is leaving its tokenmaxxing era behind, a top executive says. Its CTO said AI adoption at the company has quadrupled, but efficient use is now being prioritized. He said Uber's per-token cost has gone down because of several cost-management strategies. Uber is shutting the door on its infamous tokenmaxxing era. In a Wednesday X post, Uber CTO Praveen Neppalli Naga said the company is seeing some "very interesting trends on AI costs," and that this was "another signal that we're coming to the end of the so-called ' tokenmaxxing' era ." Tokenmaxxing is an enterprise AI trend that emerged in the first half of 2026, in which companies urge their employees to adopt AI as much as possible in their workflows.