Uber rival inDrive scales beyond ride-hailing to capture more consumer spending
Ride-hailing company inDrive is expanding its business model beyond transportation by integrating advertising, delivery, and financial services. The company is leveraging its large user base in emerging markets to create new revenue streams through targeted media.
Why it matters
This strategy highlights a broader industry trend where mobility platforms seek to diversify revenue beyond low-margin ride-matching to achieve long-term profitability.
Known for letting riders and drivers negotiate fares, inDrive spent the past year adding businesses such as advertising and groceries around its core ride-hailing service. Now the Uber rival is scaling those bets, installing new leaders as its ads, delivery, and financial-services businesses show early signs of traction across its largely emerging-market user base.
inDrive’s advertising business, piloted in July 2025 and rolled out to its top 20 markets in January , has since expanded to 25 markets, serving more than 2 billion impressions and attracting over 2,000 paying advertisers a month, the company told TechCrunch. About two-thirds of those advertisers are repeat customers.
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