U.S. online spending hits $8.3 billion as Amazon Prime Day kicks off overseas, Adobe says
Amazon's Prime Day event generated $8.3 billion in US online spending on its first day, marking a 5.3% increase from the previous year. Adobe Analytics reports that sales were driven by electronics and home improvement goods, serving as a key indicator of consumer spending power.
Why it matters
Retail performance during this event provides critical data on the health of the US consumer economy.
Online spending among shoppers on the first day of Amazon’s Prime Day rose 5.3% from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said on Wednesday.
The report relies on objective data from Adobe Analytics to describe market trends.
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