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Business Insider·3 min read·medium

Tyga is Hollywood’s latest AI optimist

Tyga is Hollywood’s latest AI optimist
✦AI Summary

Rapper Tyga has openly embraced the use of AI tools in the production of his latest album, '$tarface'. While acknowledging the controversy surrounding AI in the arts, he compares the technology to the adoption of Auto-Tune.

Why it matters

The integration of AI in music production remains a contentious issue in the entertainment industry, highlighting the ongoing debate between technological innovation and creative authenticity.

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Tyga said he used AI while creating his ninth studio album, "$tarface." Joseph Okpako/Contributor/Getty Images Tyga released his ninth studio album, "$tarface," on July 31. The musician used AI to create the 80s-inspired album. Some artists are leaning into AI despite intense pushback from fans and peers. For some artists, using AI during the creative process is like ripping the soul out of an intimate human experience. Tyga, however, doesn't have those qualms. During an August interview with Vibe, the rapper revealed he relied on at least one AI music program while crafting his ninth studio album, "$tarface." The 80s-inspired project, released last month, sees Tyga don a new "Miami Vice"-esque alter ego who has a penchant for Jheri curls, sleek retro Ferraris, and synthpop.

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