Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders
Walmart-owned Flipkart is rapidly expanding its 'Flipkart Minutes' quick-commerce service to compete with established Indian players like Blinkit, Zepto, and Swiggy's Instamart. Despite being a late entrant, the service has seen significant growth in daily order volume through aggressive infrastructure expansion.
Why it matters
The rapid growth of quick commerce in India highlights a shifting retail landscape where instant delivery is becoming a critical battleground for global e-commerce giants.
Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes. Now Walmart-owned Flipkart is rapidly closing the gap with those quick-commerce pioneers, as global rival Amazon mounts its own push into instant delivery.
Flipkart Minutes, which debuted in August 2024 as the e-commerce giant’s foray into quick commerce, is now delivering 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, people familiar with the matter told TechCrunch. That puts the two-year-old service close to Swiggy’s Instamart , which is delivering about 1.4 million orders a day, according to a person familiar with its operations.
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