TWICE's Ji-hyo leaves JYP, establishes new agency 'EMITHAUS'… "Not a parting from the team" [Official]
![TWICE's Ji-hyo leaves JYP, establishes new agency 'EMITHAUS'… "Not a parting from the team" [Official]](/api/imagekit?u=https%3A%2F%2Fimage.starnewskorea.com%2Fcdn-cgi%2Fimage%2Ff%3Dauto%2Cw%3D1200%2Ch%3D800%2Cfit%3Dcover%2Cq%3Dhigh%2Csharpen%3D2%2F21%2F2026%2F10%2F2026102113360473893_1.jpg&w=3840&q=75)
Ji-hyo from the K-pop group TWICE has announced her departure from JYP Entertainment to establish her own independent agency, EMITHAUS. She assured fans that she will continue her group activities with TWICE while pursuing new solo creative directions.
Why it matters
Major shifts in K-pop artist management highlight the growing trend of idols establishing independent labels for greater creative control.
Ji-hyo of the group TWICE announced her new leap forward by establishing the newly founded agency 'EMITHAUS'.
Ji-hyo revealed a handwritten letter through her social networking service (SNS) account at noon on the 21st.
EMITHAUS, established by Ji-hyo, is a company that aims to expand artists' individuality and creative potential into music and various content. Like 'EMIT,' which carries the meaning of "to emit," Ji-hyo is determined to continue new challenges at her new company and prove her limitless possibilities as an artist.
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