TTK Prestige eyes growing `faster than market’; to position itself in the premium segment
TTK Prestige reported strong first-quarter financial results with a significant increase in net profit and revenue. The company plans to maintain this growth by focusing on premium kitchen appliance segments and expanding its retail footprint.
Why it matters
The company's performance reflects broader consumer trends in India toward premiumization and increased domestic demand for home appliances.
TTK Prestige, a Bengaluru-based kitchen appliances manufacturer and marketer, on Friday said the brand was poised to grow faster than the market and would continue to position itself at the premium end of the market.
“As we continue to position Prestige at the premium end of the market, our endeavour is to grow faster than the market and sustain that momentum,’’ said Venkatesh Vijayaraghavan, Managing Director & CEO, TTK Prestige.
He said the company’s current growth momentum was reflective of the transformation journey it undertook in the last two years to strengthen its go-to-market initiatives and advancing its premiumisation agenda.
According to Mr. Vijayaraghavan, TTK Prestige remains focused on strengthening its market leadership through continued investments in innovation, premium products, retail expansion, and consumer-centric growth initiatives.
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