TTDC launches ₹99 chicken biriyani amid rising restaurant prices
The Tamil Nadu Tourism Development Corporation (TTDC) has introduced a promotional ₹99 chicken biriyani at select locations to attract customers amidst rising food inflation. The initiative aims to maintain affordability through optimized kitchen operations and standardized procurement.
Why it matters
This move highlights how state-run entities are attempting to counter the impact of rising operational costs on consumers during a period of high inflation.
At a time when restaurants across Tamil Nadu are raising menu prices citing soaring LPG costs and rising raw material prices, the Tamil Nadu Tourism Development Corporation (TTDC) has taken a different route, offering chicken biriyani at just ₹99 at its restaurants every weekend, in a bid to attract more visitors.
“The ₹99 offer is for chicken biriyani. Each serving comprises approximately 450–500 gm of chicken biriyani and is accompanied by onion raita and brinjal gravy. This is a promotional price aimed at making quality food affordable and attracting more customers to TTDC restaurants,” said V.P. Jeyaseelan, Director of Tourism and Managing Director of TTDC.
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