TTDC launches ₹99 chicken biriyani amid rising restaurant prices
The Tamil Nadu Tourism Development Corporation (TTDC) has introduced a promotional ₹99 chicken biriyani at select locations to attract customers amidst rising food inflation. The initiative aims to maintain affordability through optimized kitchen operations and standardized procurement.
Why it matters
This move highlights how state-run entities are attempting to counter the impact of rising operational costs on consumers during a period of high inflation.
At a time when restaurants across Tamil Nadu are raising menu prices citing soaring LPG costs and rising raw material prices, the Tamil Nadu Tourism Development Corporation (TTDC) has taken a different route, offering chicken biriyani at just ₹99 at its restaurants every weekend, in a bid to attract more visitors.
The report is a straightforward account of a government corporation's promotional strategy and includes quotes from the managing director.
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