TTD gets record ₹97 crore in one day as donors rush to contribute before policy overhaul
The Tirumala Tirupati Devasthanams (TTD) received a record ₹97 crore in donations in a single day as devotees rushed to contribute before a major policy overhaul. The new policy, which took effect on July 15, scales down donor privileges to reduce waiting times for ordinary pilgrims.
Why it matters
This highlights the immense financial influence of religious institutions in India and the challenges of balancing donor-driven revenue with equitable access for the general public.
The Tirumala Tirupati Devasthanams (TTD), which manages the operations of the Lord Venkateswara Temple at Tirumala, received a staggering ₹96.98 crore in donations to its various trusts and schemes in a single day on Tuesday as devotees rushed to beat the deadline for a sweeping overhaul of donor privileges.
The unprecedented inflow came on the eve of the implementation of TTD’s revised donor privilege policy, which took effect on Wednesday (July 15). With the temple administration announcing that the concessions available under the existing donation schemes would cease after Tuesday midnight, devotees anxious to secure the earlier benefits queued up to make substantial contributions.
As many as 2,460 devotees made donations during the day, of whim 2,354 contributed online, while 106 opted for the offline mode.
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