TSN urged to strengthen digital presence
Tanzania Standard Newspapers (TSN) has been advised to accelerate its digital transformation to better engage younger audiences. Industry experts suggest that shifting focus to online platforms is essential for maintaining credibility and relevance in a changing media landscape.
Why it matters
The transition from print to digital is a critical challenge for state-owned media outlets seeking to combat misinformation and remain competitive.
DAR ES SALAAM: TANZANIA Standard Newspapers (TSN) Limited has been advised to further strengthen its digital presence to reach younger audiences as news consumption continues to shift from print to online platforms.
Speaking on Thursday during a visit to the TSN pavilion at the ongoing 50th Dar es Salaam International Trade Fair (DITF), Watumishi Housing Investment (WHI) Acting Chief Executive Architect Sephania Solomon commended the state-owned publisher for its role in disseminating credible government information and documenting the country's development.
TSN publishes Tanzania’s leading newspapers Daily News, Sunday News, HabariLEO, SpotiLEO and Daily News Digital.
"TSN has done an outstanding job over many years by informing the public about the country's development and government programmes. The work you do is important because it provides reliable information that people can trust,” Mr Solomon said.
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