TSN’s broadcast of Canada’s World Cup knockout debut draws average of 5.2-million viewers
Canada's recent World Cup knockout match against South Africa drew record-breaking viewership, with 5.2 million Canadians tuning in. This follows a trend of high engagement for the men's national team throughout the 2026 tournament.
Why it matters
The surge in viewership demonstrates the growing popularity of soccer in Canada and the significant commercial impact of the national team's success on domestic broadcasting.
Canada's defender Alphonso Davies celebrates with fans after he and his teammates won their World Cup round of 32 match against South Africa on Sunday. FREDERIC J. BROWN/AFP/Getty Images
The article uses verified ratings data to report on the popularity of the broadcast.
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