TSB appoints dentsu Aotearoa as new media agency

The appointment reflects dentsu’s ability to combine strategic media thinking, data intelligence and proprietary tools to deliver a future-focused approach, helping TSB build on its recently launched brand platform, ‘It’s How We Money’, to reach more New Zealanders and ensure the bank stands out in a highly competitive market.

Rich Hale, Managing Director, dentsu Media, said the appointment reflects the strength of the agency’s strategic media proposition: “TSB challenged agencies to think beyond traditional media planning and demonstrate how media can become a genuine driver of brand growth. Our team developed a strategy grounded in audience insight, cultural relevance, data, and commercial outcomes, identifying opportunities for TSB to show up in ways that are distinctive, memorable and meaningful to New Zealanders. We’re very excited, and privileged, to have been given the opportunity to apply that thinking to the TSB business on an ongoing basis.”