“Trust, not features, is the real deficit”: VMware tries to appease SMBs
VMware is attempting to repair its relationship with small-to-medium-sized businesses after aggressive sales tactics pushed expensive, unwanted software bundles. The company plans to reintroduce more affordable licensing options following customer backlash.
Why it matters
The shift highlights the tension between corporate consolidation strategies and the needs of smaller enterprise customers in the cloud infrastructure market.
SMB software “Trust, not features, is the real deficit”: VMware tries to appease SMBs Broadcom admits it put “too big a focus on VCF.”
38 VMware office in Bellevue, Washington, USA - June 15, 2023. Credit: Getty VMware office in Bellevue, Washington, USA - June 15, 2023. Credit: Getty Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav For many small-to-medium-sized businesses (SMBs), VMware has become too expensive.
Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs.
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