Trump says you're an 'enemy' of the White House if you don't support his AI rebrand
President Donald Trump has issued a directive requiring federal agencies to replace the term 'Artificial Intelligence' with 'Super Intelligence' (SI). He has threatened to label those who continue using the original terminology as enemies of the White House.
Why it matters
Highlights potential government overreach in linguistic control and the intersection of political rhetoric with emerging technology branding.
Before President Donald Trump spoke of rebranding artificial intelligence, he frequently used the term. Here he is seen speaking at a tech-focused event in Washington in July 2025. Chip Somodevilla/Getty Images President Donald Trump wants everyone to get on board with his AI rebrand. Trump threatened those who don't use the term super intelligence or the corresponding "SI" abbreviation. It remains to be seen how tech companies will respond. It's SI or else. President Donald Trump said on Thursday that anyone who doesn't use his preferred term of super intelligence (SI) will be considered an "enemy" of the White House. "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" Trump posted on Truth Social.
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