NBC News·3 min read·medium

Trump’s new White House press secretary, Katie Zacharia, keeps first briefing short

M
Megan Brand
Trump’s new White House press secretary, Katie Zacharia, keeps first briefing short
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New White House press secretary Katie Zacharia held a brief inaugural briefing, focusing on promoting President Trump's policies and announcing the resignation of the U.S. ambassador to Greece. The briefing occurred amidst declining approval ratings for the administration ahead of midterm elections.

Why it matters

The shift in communication strategy and personnel changes reflect the administration's efforts to manage its public image during a critical election period.

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President Donald Trump’s new White House press secretary, Katie Zacharia, held an unusually short first briefing for the media Tuesday, concluding after less than 15 minutes and calling on just three reporters. Zacharia spent more than half of that time reading remarks before she took questions from Breitbart, Fox News and the Daily Mail. It was one of the shortest White House press briefings in recent history. In response to the Daily Mail, she also revealed that the administration has asked Kimberly Guilfoyle, the U.S. ambassador to Greece, to resign following allegations of misconduct. Zacharia spent most of her remarks touting Trump’s policies and framed her new position as a job to “amplify” him, which she said she’d done as a conservative commentator.

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