Trump's name and face are showing up everywhere during his second term. Take a look.
President Donald Trump has increasingly placed his name and image on government buildings, initiatives, and programs during his second term. While critics view this as self-aggrandizement, the White House maintains that these actions are a natural recognition of his administration's accomplishments.
Why it matters
The trend highlights a shift in the branding of federal institutions and raises questions about the politicization of government property and public spaces.
President Donald Trump has a known penchant for putting his name on things. Kevin Dietsch/Getty Images Trump has overseen the naming of initiatives and buildings after himself during his second term. He has launched TrumpRX, Trump Accounts, and announced a new "Trump-class" of Navy ships. His GOP allies have also renamed an airport and a bridge in Florida. Trump Tower . Trump National Golf Club . Trump Steaks. Even before becoming president of the United States, Donald Trump had a known penchant for putting his name on things. In his second, non-consecutive term, Trump has named — and renamed — a growing number of government programs and buildings after himself, often forging ahead with changes despite criticism and lawsuits . His board appointees, members of his administration, and other GOP allies have also taken to adding his name or face to their own initiatives.
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