Trump’s attempt to rename AI is looking awfully artificial
President Trump is attempting to rebrand artificial intelligence as 'super intelligence' through executive orders and rhetoric. The move aims to accelerate development by downplaying safety concerns, though the linguistic shift faces resistance and skepticism.
Why it matters
This represents a significant shift in US technology policy, prioritizing rapid development over regulatory oversight and using executive power to influence industry terminology.
President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like “Little Marco” and “Crooked Hillary”; he changed “fake news” from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he’s clearly decided he can work the same magic to promote artificial intelligence — branding a technology he wants to accelerate “super”, while turning “artificial” into his latest go-to pejorative and declaring resisters “THE ENEMY.” Some of the biggest names in AI are going along with him. But he’s picked a tough linguistic battle, and it may not pan out the way he hopes.
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