Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
President Trump's suggestion to rename AI to 'super intelligence' (SI) has led to a massive surge in registrations for Slovenian (.si) domain names. While the registry reports an unprecedented 2,199% increase in registrations, experts suggest this may be driven by speculative cyber-squatting.
Why it matters
It illustrates how political rhetoric can trigger unexpected market behaviors and speculative investment in digital infrastructure.
Image source, Getty Images By Laura Cress Technology reporter Published 7 minutes ago President Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry.
The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian websites.
Registry SI spokesperson Klara Herman said 44,000 web addresses with the .si suffix had been bought in September, compared to less than 2,000 in August - an increase of roughly 2,199%.
She said the scale of activity in late September was "unprecedented" compared to the previous 12 months.
President Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September.
"The use of the word artificial makes it sound fake," he said.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in