Trump Plans to Buy Midterm Ads About His Own Record
President Trump plans to utilize his super PAC's $400 million war chest to run nationalized advertisements focusing on his own record during the upcoming midterm elections. He has rejected the strategy of focusing on individual local candidates in favor of a campaign centered on his own accomplishments.
Why it matters
This strategy highlights a shift in campaign tactics, attempting to turn midterm elections into a referendum on the president's personal brand rather than local issues.
The president has come up with a simple plan to win the election: more Trump.
Win McNamee / Getty August 25, 2026 Share Save Listen − 1.0 x + Seek 0:00 12:02 P resident Trump gathered his top political advisers in the Oval Office early this month to solve a problem of riches: how to spend his super PAC’s $400 million political war chest with fewer than 100 days to go before the midterm elections.
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