Trump Plans to Buy Midterm Ads About His Own Record
President Trump plans to utilize his super PAC's $400 million war chest to run nationalized advertisements focusing on his own record during the upcoming midterm elections. He has rejected the strategy of focusing on individual local candidates in favor of a campaign centered on his own accomplishments.
Why it matters
This strategy highlights a shift in campaign tactics, attempting to turn midterm elections into a referendum on the president's personal brand rather than local issues.
The president has come up with a simple plan to win the election: more Trump.
The article reports on political strategy and internal campaign discussions without taking a partisan stance on the efficacy of the plan.
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