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BBC·3 min read·medium

Trump Media to sell fast feed of key posts to Wall Street

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Trump Media to sell fast feed of key posts to Wall Street
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Trump Media & Technology Group is launching a paid API service to provide financial firms with high-speed access to Truth Social posts. The move aims to monetize market-moving content from high-profile users like Donald Trump.

Why it matters

This represents a unique intersection of social media, political influence, and high-frequency financial trading.

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Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts.

From 1 August, instant updates will be delivered from "the highest-ranking" accounts, it said. US President Donald Trump currently has the most followers on the platform.

The company behind the app hopes it will create a steady new source of money for the firm which is currently loss-making.

It is likely to be aimed at financial traders who want to see market-moving news fast. Trump’s social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs.

For firms, a delay of even seconds can be costly. Until now, banks and traders had to monitor the app manually. The new system will send posts directly to paying clients.

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