Trump Media pulls back from crypto, scraps Crypto.com's CRO token treasury deal
Trump Media has terminated its planned partnership with Crypto.com to create a crypto-focused treasury venture, citing shifting business priorities and market saturation. The company is pivoting its focus toward media, data licensing, and a pending merger with fusion-energy firm TAE.
Why it matters
This retreat signals a significant strategic shift for Trump Media as it moves away from aggressive crypto-asset accumulation and toward traditional media and energy sectors amid regulatory scrutiny.
Trump Media, Crypto.com and special purpose acquisition company Yorkville Acquisition mutually terminated plans for Trump Media Group CRO Strategy, the firms said Friday, citing “prevailing market conditions, and shifting business and stakeholder priorities.”
The proposed venture would have created a publicly traded company focused on accumulating the native token of Cronos CRO $ 0.05140 and earning additional returns by staking those holdings. Trump Media itself bought $105 million of CRO in September 2025 as part of a broader partnership with Crypto.com that included plans to integrate token rewards into its products.
CRO fell as much as 5% following the news.
The companies are also walking away from a separate partnership under which Crypto.com would have serviced certain planned exchange-traded funds (ETFs), from Yorkville America. Trump Media is also scaling back plans to build Crypto.com-powered prediction markets directly into Truth Social, Axios reported earlier.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in