Trump is right, 'Artificial Intelligence' is a bad name. I suggest 'Robo-Doodad.'
The author critiques President Trump's renaming of 'artificial intelligence' to 'super intelligence,' arguing that the term 'intelligence' is the root of public anxiety. The piece suggests 'Robo-Doodad' as a more approachable alternative to address negative perceptions of AI.
Why it matters
The article explores the branding challenges of AI and how political rhetoric attempts to shape public perception of emerging technologies.
President Trump met with various tech leaders, including Mark Zuckerberg, Dario Amodei, and Jensen Huang. Kevin Dietsch/Getty Images Trump has officially renamed "artificial intelligence" as "super intelligence." But it's the word "intelligence" that gives it the bad rap, not "artificial." I propose a new term I think everyone will love: "Robo Doodad." Regardless of your politics, there's something about President Donald Trump we can all agree on: When the man wants to come up with a nickname for someone or something … let him cook. Unfortunately, "Super Intelligence," his new name for artificial intelligence, is a rare miss. I have a better idea. After a lunch with AI leaders, Trump held a press briefing with Dario Amodei, Elon Musk, Mark Zuckerberg, and others to announce an executive order stating that the federal government will now refer to "artificial intelligence" as "super intelligence" .
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