'True identity': PNG Chiefs unveil new logo amid drama
The PNG Chiefs have officially unveiled their new logo and jersey in Port Moresby, backed by significant Australian funding and support from Papua New Guinea's Prime Minister James Marape. The launch proceeds despite an ongoing international trademark dispute and legal challenge from New Zealand Rugby over the use of the 'Chiefs' brand name.
Why it matters
Reflects the expansion of professional rugby league in the Pacific region, backed by substantial geopolitical sports diplomacy and investments.
<p>With legal action and lawyers circling in the background, the PNG Chiefs have unveiled their official logo and jersey on what Papua New Guinea Prime Minister James Marape hailed as a day that secured "the future for our children".</p> <p>The ceremony in Port Moresby on Wednesday took place amid controversy over the use of the "Chiefs" branding, due to the existence of the Waikato-based Chiefs in the Super Rugby competition.</p> <p>The New Zealand High Court recently <a href="https://www.1news.co.nz/2026/10/16/nz-rugby-loses-round-one-in-chiefs-v-chiefs-trademark-dispute/" target="_blank">rejected an application for an interim injunction</a> by New Zealand Rugby, which sought to prevent the PNG Chiefs using the branding.</p> <p>The judge in Wellington ruled that the proposed injunction could harm the NRL expansion club's ability to attract players ahead of their 2028 entry into the competition.</p> <p>The battle over the trademark and naming rights will continue, with a final injunction still before the court.</p> <p>For now the PNG Chiefs have…
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