Troy Parrott arrives at Real Betis as they go El Loco for El Loro
Irish footballer Troy Parrott has transferred to the Spanish club Real Betis. The article details the club's creative and enthusiastic social media campaign used to announce his arrival.
Why it matters
It illustrates the evolving nature of sports marketing and player engagement in European football.
There’s a slight element here of that question Mrs Merton put to Debbie McGee. “So, what first attracted you to the millionaire Paul Daniels?”
So, what first attracted Troy Parrott to Real Betis who play in Seville, the city voted last year as the second most beautiful in Europe, one that oozes Andalusian charm, its streets lined with orange trees, its architecture breathtaking?
And what attracted him to a club that play in one of the best leagues in the world, will have Champions League football this season and whose average attendance in the last campaign (57,000) was the third highest in La Liga?
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