Tripura, the Northeast’s overlooked destination, gets a new luxury stay
Tripura is seeing a shift in its tourism profile with the launch of a new luxury hotel, Chapter Hotels & Resorts, located on Rudrasagar Lake. The brand aims to highlight the state's unique culture, cuisine, and wildlife to attract travelers who typically overlook the region.
Why it matters
Luxury hospitality investment can serve as a catalyst for economic development and visibility in lesser-known tourist destinations.
When people talk about visiting the Northeast — the land of seven sisters — one state almost always gets left off the list: Tripura. Unless you have family there or work that takes you there, it rarely makes it onto anyone’s itinerary. As someone from the Northeast myself, I have often wondered: what exactly is there to see and experience in Tripura?
I got a chance to chat with Deval Tibrewalla, Whole Time Director and CEO of Hotel Polo Towers Limited, which has just launched Chapter Hotels & Resorts in Tripura. I asked him the obvious question first: why Tripura, and not one of the more familiar names on the tourist map?
His answer was simple: “Why not Tripura?”
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