Trillions in institutional money to flow into bitcoin, says Bitwise's Matt Hougan

Bitwise's Matt Hougan predicts that institutional capital will drive the next phase of Bitcoin's growth, potentially pushing prices to $1.3 million by 2035. He suggests that as financial advisers and pension funds increase their allocations, Bitcoin will capture a significant share of the store-of-value market.
Why it matters
This perspective highlights the transition of cryptocurrency from a retail-driven asset to a mainstream institutional investment class.
The first professional investors to allocate at scale will be financial advisers and family offices, Hougan said in an email interview on Friday. The shift, said Hougan, is already visible in 13F filings for spot bitcoin ETFs and in moves by large wealth firms, including Morgan Stanley and Wells Fargo, to make bitcoin more accessible to clients.
Over time, Hougan expects the money to come from even larger pools of capital: foundations, endowments, pension plans, insurance companies, sovereign wealth funds and central banks.
“It’s a process that will take 10+ years,” Hougan said.
The scale matters. Those institutions control between $100 trillion and $200 trillion in assets globally, he said. A 1% allocation to bitcoin would be enough to support his long-term price targets.
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