TRIFED workshop focuses on branding for tribal products
The TRIFED organized a workshop in Paderu to train tribal communities on branding, processing, and digital marketing for minor forest produce. The initiative aims to improve economic returns for tribal artisans by moving beyond raw material sales to value-added products.
Why it matters
This reflects government efforts to integrate tribal economies into the formal market through modern branding and digital infrastructure.
The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), under the Ministry of Tribal Affairs, Government of India, in coordination with the Alluri Sitharama Raju district administration and ITDA Paderu, organised a workshop on ‘Livelihood and Enterprise Development of Tribal Communities through Minor Forest Produce (MFP) / Van Dhan Vikas Kendras (VDVKs)’, at Paderu on Tuesday.
Managing director, TRIFED, Bhaskar Jha, project officer, ITDA Paderu. Aditya Varma, District Collector T. Nishanthi, inaugurated the programme.
Around 200 MFP gatherers, VDVK beneficiaries, SHG members, tribal artisans, officials and other stakeholders participated. The workshop, supported by TRIFED–NIFTEM collaboration, focused on processing, value addition, quality improvement, packaging, branding and marketing of tribal products through TRIBES India.
Participants were also oriented towards digital marketing, e-commerce and AI-enabled opportunities for reaching wider markets.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in