Tribal farmer producer company from Idukki launches drinking water brand ‘Anjunad'

A tribal farmer producer company, Girijyothi Farmer Producer Company , based in Marayur hills in Idukki has launched a new packaged drinking water brand named “Anjunad.” The Girijyothi Farmer Producer Company is an initiative of the High Range Development Society and comprises over 700 tribal farmers from the Anchunad hills.

Girijyothi Farmer Producer Company chairperson Sree Murukan said that this is the first time a farmer producer company entirely managed by tribal communities is launching its own drinking water brand.

“The brand represents the empowerment of our company,” Mr. Murukan said. “Initially, we have introduced one-litre bottles. In the future, we plan to set up a centralised plant at Marayur to produce half-litre bottles and other variations. Our primary aim is to source water for the brand directly from the valleys of the Anchunad hills,” he said.