Tribal farmer producer company from Idukki launches drinking water brand ‘Anjunad'
A tribal farmer producer company in Idukki, Kerala, has launched its own drinking water brand, 'Anjunad,' to empower local tribal communities. The initiative aims to eliminate middlemen and ensure fair market prices for products sourced from the Anchunad hills.
Why it matters
This project demonstrates how cooperative business models can foster economic independence and social empowerment for marginalized tribal groups.
A tribal farmer producer company, Girijyothi Farmer Producer Company , based in Marayur hills in Idukki has launched a new packaged drinking water brand named “Anjunad.” The Girijyothi Farmer Producer Company is an initiative of the High Range Development Society and comprises over 700 tribal farmers from the Anchunad hills.
The article is a straightforward report on a local economic development initiative.
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