Tribal artisans’ empanelment mela held in Araku Valley
The Tribal Cooperative Marketing Development Federation of India (TRIFED) held an empanelment mela in Araku Valley to connect tribal artisans with national retail markets. The event focused on improving product quality, branding, and packaging for forest-based goods.
Why it matters
This initiative aims to improve the economic self-sufficiency of tribal communities by integrating their traditional crafts into the broader national economy.
A Tribal Artisan Empanelment Mela, organised by the Tribal Cooperative Marketing Development Federation of India (TRIFED) in association with the Integrated Tribal Development Agency (ITDA), Paderu, was held in Araku Valley on Thursday to link tribal artisans with national markets.
Inaugurating the mela, Alluri Sitharama Raju District Collector T. Nishanthi said a TRIFED team from New Delhi and Hyderabad would assess locally made tribal products and select quality items for marketing through TRIFED’s nationwide retail network.
The Collector stressed the need to improve packaging, labelling and branding to meet market standards and announced that the district administration would organise specialised training programmes on the subject within the next one to two months.
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