Trevor Noah is hosting Google’s Pixel 11 launch event
Google has announced that comedian Trevor Noah will host its upcoming hardware launch event on August 12th. The event will feature various celebrities and is expected to showcase the new Pixel 11 Pro and Pixel 11 Pro Fold.
Why it matters
Google's use of high-profile celebrities for product launches highlights a strategy to position tech hardware as mainstream lifestyle products.
Google is set to host its next live Made by Google hardware launch event on August 12th, and the company says in a new video that comedian Trevor Noah will be hosting the show.
The video indicates that the event will feature other celebrities and influencers as well, including Call Her Daddy host Alex Cooper (who was at the 2025 event), Indian cricketer Shubman Gill (who has starred in Pixel ads), Japanese actress Ayami Nakajo (who has also starred in Pixel ads), and NBA star / Google Performance Advisor Stephen Curry. (Cooper and Noah are also bringing shows to YouTube.)
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