Travis Kelce and Taylor Swift’s Dog Stars in Tommy Hilfiger Ad Campaign

Travis Kelce and his dog are featured in a new Tommy Hilfiger ad campaign titled 'Only in New York.' The campaign also includes other celebrities and highlights the classic New York aesthetic.
Why it matters
Celebrity-led marketing campaigns are a primary driver of consumer engagement and brand identity in the fashion industry.
Taylor Swift, Travis Kelce and their pets are no strangers to getting a round of a-paws. The couple’s dog is joining those ranks, making her onscreen debut alongside the Kansas City Chiefs tight end in Tommy Hilfiger’s new ad campaign, “Only in New York.” The pooch is a Samoyed, but her name has not been made public. The Hilfiger team had mulled over including a dog in the campaign, and Kelce thought his and Swift’s pup would be a natural. “We figured, why not her? She crushed it, and actually really fit into that Tommy aesthetic, too,” he told Vogue. “Those are some of my favorite shots.” In one clip, Kelce arrives to his room at New York City’s Plaza Hotel and sits with the dog on a couch, where the animal enjoys getting pet and frolics on the furniture.
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