Travis and Jason Kelce’s Garage Beer secures $20M deal: What’s next for the brand?
Travis and Jason Kelce's beverage brand, Garage Beer, has secured a $20 million revolving line of credit from Tiger Finance. The funding is intended to support the company's expansion into new markets and product development.
Why it matters
This deal highlights the increasing intersection of professional athlete branding and venture-backed consumer goods growth.
Travis Kelce, the Kansas City Chiefs’ popular tight end, remains unbeatable on the field as he gears up to prepare for Week 5 clash in the next few days. Travis Kelce’s older brother, the former Philadelphia Eagles’ star player Jason Kelce has also been busy as a sports analyst. Amid an impressive season, Travis Kelce and Jason Kelce’s $200 million venture, Garage Beer, has made a new financial move.Travis Kelce and Jason Kelce’s Garage Beer receives $20 million as the company gears up for growthA few hours ago, as per reports, Travis Kelce and his older brother Jason Kelce’s venture, Garage Beer, has received a $20 million revolving line of credit from Tiger Finance.The funds will help the Columbus, Ohio based brand Garage Beer to scale up distribution, introduce new products, and enter new regional markets as it gears up with new offers on their products.Patrick Khayat, co-founder and partner…
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