Toys 'R' Us expands with 120 new stores across the US
Toys 'R' Us is expanding its U.S. retail presence by opening 120 new standalone stores ahead of the holiday season. This move follows the company's 2017 bankruptcy and subsequent acquisition by WHP Global.
Why it matters
The expansion marks a significant attempt to revive a legacy retail brand in a competitive market dominated by e-commerce.
Hear this story Toys "R" Us is expanding its U.S. retail footprint with 120 new standalone stores set to open across the country this holiday season, nearly a decade after the toy retailer filed for bankruptcy and closed its stores nationwide.
The expansion, announced Sept. 17, will bring the number of standalone Toys "R" Us stores in the U.S. from 40 to 160. The company has not announced where all 120 stores will be located or provided individual opening dates. Toys "R" Us says the new locations will give shoppers more opportunities to buy toys, collectibles and gifts ahead of the holiday season.
The expansion comes as Toys "R" Us continues rebuilding its U.S. presence through standalone stores, Macy's shops, airports and Navy Exchange locations.
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