Toyota named New Zealand’s most reputable brand - Kantar Corporate Reputation Index
Toyota has been ranked as New Zealand's most reputable brand for the third consecutive year in the Kantar Corporate Reputation Index. The index measures public perception based on trust, leadership, and responsibility.
Why it matters
Corporate reputation indices serve as key indicators of brand health and consumer trust in a challenging economic environment.
Toyota’s “bugger” campaign is one of New Zealand s most iconic advertisements. The car brand was named New Zealand’s most reputable for a third consecutive year.
The article reports on a third-party index and includes quotes from both the company and the research firm.
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