Quartz·1 min read·easy
Toyota is reviving Scion with a tiny Indiana-built pickup truck
✦AI Summary
Toyota is reviving the Scion brand to market the KEI-01, a small, Indiana-built pickup truck. The vehicle features a 660cc engine and is intended for fleet customers through specific dealerships.
Why it matters
The revival of the Scion brand for a niche, fleet-focused vehicle suggests a strategic shift in how Toyota approaches specialized commercial markets.
The KEI-01 has a 660cc engine and a 25 mph top…
Also covering this story
One other newsroom covered this event. We read that version too.
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