Driven Car Guide·2 min read·medium
Toyota GR Yaris specials go lottery-only in Japan
✦AI Summary
Toyota is limiting sales of its exclusive GR Yaris Morizo RR and Sébastien Ogier editions in Japan to a lottery-based application process. The high-performance vehicles are priced significantly higher than standard models and feature bespoke tuning and aesthetic upgrades.
Why it matters
Reflects trends in automotive exclusivity and the marketing of high-performance enthusiast vehicles.
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