Toy Story 5 Revolution360
The Walt Disney Company and Pixar have launched a new advertising campaign for Toy Story 5 using a unique four-billboard format in North Melbourne. This installation, managed by Revolution360, creates a single connected creative canvas along a major arterial road.
Why it matters
This represents a shift in outdoor advertising toward high-impact, immersive formats designed to capture attention in increasingly crowded media landscapes.
Toy Story 5 is the first campaign to launch on Revolution360's new four-billboard format in North Melbourne. Today
The Walt Disney Company and Pixar have become the first brands to use a new Australian outdoor advertising format, with a Toy Story 5 campaign taking over Revolution360's newly launched North Melbourne Monument.
The installation combines four large-format billboards into a single connected creative canvas, giving advertisers exclusive ownership of the site across one of Melbourne's busiest arterial roads.
According to Revolution360, the format reaches around 16% of Melburnians each month and is designed to allow campaigns to span all four billboards as one creative execution.
Located on Flemington Road, less than two kilometres from Melbourne's CBD, the North Melbourne Monument is Australia's first outdoor advertising format to unite four large-format billboards into a single connected display.
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