Town of St. Mary’s Gifted with Tourism Campaign Following Fish Plant Cleanup
The town of St. Mary’s is launching a new tourism campaign following the successful cleanup of an abandoned, foul-smelling fish sauce plant. A marketing firm is providing the campaign services for free to help rebrand the community.
Why it matters
This represents a successful community revitalization effort where environmental cleanup directly enables economic development through tourism.
The abandoned fish sauce plant in St. Mary's (VOCM News)
With work to remove old fermented fish sauce from the plant in St. Mary’s nearly complete, film crews are on the ground to help showcase a different side of the community.
Earlier this year the town received significant media attention following news that the old plant, which had been left abandoned for decades, would finally be cleaned up – meaning the stench from it would be gone also.
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