Tourists on pastry quest overrun scenic spot in Italian mountains
A popular mountain refuge in the Italian Dolomites has been overwhelmed by tourists seeking a specific pastry after social media influencers promoted it. Local communities are frustrated by the resulting overcrowding and the negative impact of viral tourism on quiet alpine areas.
Why it matters
It highlights the growing tension between local communities and the 'Instagrammable' tourism trend that can disrupt fragile environments and local infrastructure.
The Friedrich August refuge in Val di Fassa in 2021, in quieter times. The refuge is known for its krapfen , a traditional German pastry similar to a doughnut. The Friedrich August refuge in Val di Fassa in 2021, in quieter times. The refuge is known for its krapfen , a traditional German pastry similar to a doughnut. Italy Tourists on pastry quest overrun scenic spot in Italian mountains Alpine communities hit out after influencer videos draw huge queues to Friedrich August refuge in Dolomites
Prefer the Guardian on Google Hundreds of people overwhelmed a mountain hut in the Italian Dolomites, not for the panoramic views but in search of a creamy pastry, reigniting the debate about social-media-driven tourism.
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