Top PH publisher Summit Media takes on Big Tech’s media model
Philippine publisher Summit Media has launched a joint venture called PT Summit to develop proprietary publishing technology. The company aims to move away from social media-dependent models and rigid CMS platforms to better support journalism and personalized storytelling.
Why it matters
This reflects a growing trend of media organizations seeking to reclaim control over their digital infrastructure and data from Big Tech platforms.
The joint venture, PT Summit, will initially be deployed across brands including PEP.ph, SPOT.ph, Esquire Philippines, Cosmopolitan Philippines and SPIN.ph before opening its services to other media organizations.
Summit Media, founded more than 30 years ago by Lisa Gokongwei-Cheng , is one of the Philippines' leading digital lifestyle publishing groups.
The partnership marks the next phase in the evolution of Summit Media, which shut down its remaining print magazines nearly a decade ago while maintaining its book publishing business.
Backing that vision alongside Gokongwei-Cheng is Summit Media president and CEO Howard Go , who believes publishers deserve better technology built specifically for journalism.
For example, he said publishers have spent too long adapting to platforms built for social media rather than journalism.
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