Tony Robbins’ hunger campaign grew from 100 million meals to 1 billion

Tony Robbins’ hunger-relief work began not with a fundraising campaign, but with a memory from his childhood. As the motivational speaker and author has recounted, his family was struggling financially when he was about 11 years old, and a stranger arrived at their home with groceries and a frozen turkey for Thanksgiving. The experience stayed with him and later became part of the inspiration for his partnership with Feeding America, the US-based hunger-relief organisation.In 2014, Robbins and Feeding America launched the 100 Million Meals Challenge, an initiative aimed at helping families facing food insecurity. What began as a campaign to provide millions of meals subsequently expanded into a much larger commitment. In 2017, the partners announced a billion-meal goal, and in November 2023, Feeding America said the challenge had surpassed its target nearly two years ahead of schedule.