Toni Street’s New Role With French Skincare Brand Vichy Laboratoires Is Helping Women Cultivate Confidence

New Zealand broadcaster Toni Street has been named the first local ambassador for the French skincare brand Vichy Laboratoires. The partnership focuses on promoting confidence and skincare routines for women.
Why it matters
This reflects the intersection of celebrity marketing and the beauty industry, highlighting how brands leverage local influencers to build consumer trust.
French dermatological skincare brand Vichy Laboratoires hand-picked the broadcaster, podcast host and communication coach as its first New Zealand ambassador.
It’s lunchtime on a sunny Wednesday afternoon and Toni Street is beaming at me through a screen.
Both navigating the school holidays with children in tow, somehow we managed to coordinate a moment of calm for our call.
“My daughter and her friend are doing a bake sale downstairs,” she tells me. “It’s a total cluster. I’m embarrassed of what they’re selling, so I’m hiding.”
Relatable – I’d hosed my son down moments prior after a backyard football session turned mucky.
Juggling work calls amongst kid chaos is not exactly the picture that springs to mind when discussing beauty routines involving global skincare brands. But if there’s one thing to learn from the years Street, 42, has spent in the public eye, it’s that a rolling stone gathers no moss.
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