Tom Holland and Zendaya's PR strategy is leaving millions on the table. Pros say that's a good thing.

Tom Holland and Zendaya promoting "Spider-Man: Brand New Day" in Germany. Tristar Media/WireImage Tom Holland and Zendaya recently married after years of keeping their relationship low-key. Outside of promo tours for "Spider-Man," the couple rarely appears in public together. PR pros say discretion benefits the couple's image, even if it's not the most lucrative strategy. If you look closely at a patch of skin on Zendaya's ribcage, you'll spy a tiny, discreet "T" tattooed in black ink . Her longtime partner, Tom Holland , has a similarly easy-to-miss "Z" tattoo tucked beneath his left arm. The permanent tributes to each other's initials go unseen at most events and red carpets, peeking out only in select moments — an almost too-perfect metaphor for Zendaya and Holland's public-facing relationship. Although Zendaya and Holland went Instagram-official in 2021, the exact timeline of their relationship is unknown.