Tom Cruise’s Digger appears to call out American critics who hated the movie after box office flop
Warner Bros. reportedly deleted an online advertisement for Tom Cruise's new film, "Digger," which juxtaposed negative American critical reviews with glowing international ones. The ad appeared after the black comedy, starring Cruise as an oil tycoon, significantly underperformed at the domestic box office.
Why it matters
This incident highlights the divergence in critical reception between domestic and international audiences for certain films and raises questions about marketing strategies in response to box office failures.
Marketing for the new film urged audiences to make up their own minds by watching the film in theaters
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Warner Bros. appears to have deleted an ad for Tom Cruise’s new film, Digger , that juxtaposed negative reviews from American critics against glowing reviews from the rest of the world.
The black comedy, starring Cruise as a powerful oil tycoon bracing for an environmental disaster, bombed at the box office over the weekend , earning a dismal $8 million domestically against an estimated $180 million budget.
A since-deleted online ad seen by The Independent appeared to suggest that American critics failed to appreciate the movie — directed by The Revenant filmmaker Alejandro Iñárritu — while those abroad did.
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