Today programme suffers ‘body blow’ as BBC prioritises social and digital content
BBC staff at the flagship Radio 4 'Today' programme have expressed concern over a new directive prioritizing social media content over traditional broadcasting. Insiders fear this shift will diminish the relevance and quality of the long-running news show.
Why it matters
This reflects the broader struggle of legacy media institutions to balance traditional journalistic standards with the demands of digital-first platforms.
Some fear the change will increasingly see mean Today being forced to use non-BBC reporters and spokespeople. Photograph: BBC/Raw Media Productions Some fear the change will increasingly see mean Today being forced to use non-BBC reporters and spokespeople. Photograph: BBC/Raw Media Productions BBC Today programme suffers ‘body blow’ as BBC prioritises social and digital content Staff at Radio 4 show, which has 5 million listeners, told making content for likes of TikTok will take precedence for correspondents
The article uses emotive language like 'act of vandalism' and 'body blow' to frame the internal corporate shift negatively.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in