Toca Boca® and adidas Team Up to Inspire Tween Girls to Stay in the Game
Toca Boca and adidas have launched a collaboration within the Toca Boca World app to encourage tween girls to remain active in sports. The initiative aims to combat the high dropout rate of girls in sports during puberty by fostering confidence and self-expression.
Why it matters
It demonstrates how digital gaming platforms are being leveraged to address real-world health and social issues like declining physical activity among adolescent girls.
TORONTO , Aug. 20, 2026 /CNW/ -- /CNW/ – Spin Master's digital games studio Toca Boca and adidas have teamed up to bring a unique collaboration to the popular digital playground, Toca Boca World™, designed to inspire confidence and encourage tween girls to stay connected to sport and movement beyond the screen. The in-app experience introduces adidas digital sportswear, gear, accessories and locations that empower players to express themselves, explore sport-inspired storytelling and inspire them to stay active and play on their own terms at a time when many begin to step away from sport.
With close to 60 million fans worldwide, Toca Boca World offers players a space to be themselves. Through the collaboration with adidas, players can further explore their identity and enhance their world and storytelling with;
The message is simple: when tween girls feel supported and confident, they are more likely to keep playing sports.
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