tms helps level up Monopoly at McDonald’s in the U.S. by giving fans more of what they want
McDonald's is relaunching its Monopoly promotional game in the U.S. with an enhanced digital experience and new interactive features. The program, managed by tms, aims to drive customer loyalty through gamified packaging and high-value prize partnerships.
Why it matters
This campaign highlights how major fast-food chains leverage gamification and digital integration to maintain consumer engagement in a competitive, inflation-sensitive market.
Monopoly at McDonald’s is back for its second year in a row after a successful return to the U.S.* This time, the game is even simpler to follow, and we’ve supercharged the digital experience to make it especially exciting with even more fan-favorite prizes.
At its core, the 2026 program preserves the straightforward journey that players already know and love: peel, then scan for a chance to win. Instant win food and points are redeemed seamlessly in-app, while property pieces fuel gameboard progression. We also introduced a new Chance Card which unlocks interactive gameplay opportunities, adding an extra layer of surprise, engagement, and prize-winning potential along the way.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in