Time to Drive Car & Watch Festival - Interview with co-founders Lex Borrero and Perri Dash
Grammy-winning producer Lex Borrero and podcaster Perri Dash are launching the 'Time to Drive' festival in Miami this November. The event aims to bridge the gap between automotive culture and luxury horology by celebrating the shared craftsmanship and community in both fields.
Why it matters
It highlights a growing trend of lifestyle events that merge niche luxury hobbies into singular, high-end experiential platforms.
By Brice Lechevalier In Events on August 24, 2026 9 minutes read Favorite After building one of the most influential companies in Latin music and entertainment, Grammy-winning producer and entrepreneur Lex Borrero has spent the last several years expanding his passion for automotive culture, horology, and community building through his lifestyle brand, 0260. Across from him is Perri Dash, entrepreneur, watch collector, and creator of Wrist Check Pod, one of the leading platforms exploring the world of luxury watches and the personalities behind them. The two first met when Lex appeared as a guest on Wrist Check Pod . What began as a conversation about watches evolved into a friendship built around a shared belief: that the worlds of automobiles and horology are driven by the same appreciation for craftsmanship, engineering, and culture.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in