Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple CEO Tim Cook has indicated that rising memory costs are becoming unsustainable, signaling potential price hikes for future iPhone, iPad, and Mac models. The global memory shortage is being exacerbated by high demand from AI data centers.
Why it matters
This reflects the broader economic impact of the AI boom on consumer electronics pricing and supply chain stability.
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The report relies on statements from the CEO and industry context regarding supply chain issues.
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