Tim Cook’s Apple: his 10 biggest wins and misses
After 15 years as CEO, Tim Cook is stepping down from Apple, leaving behind a legacy of massive service-sector growth and the transition to proprietary Apple silicon. John Ternus has been named as his successor to lead the tech giant.
Why it matters
As one of the world's most valuable companies, Apple's leadership transition marks a significant shift in the global technology landscape.
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple’s visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone.
Now, after 15 years in the CEO role, Tim Cook is stepping down. He’s replaced today by hardware leader John Ternus. Over the course of Cook’s tenure, Apple accomplished a lot, with the launch of plenty of new products, features, and services that the company just wouldn’t be the same without. There were plenty of ups and downs, but Cook helped cement the company as one of the most profitable tech companies on the planet.
Here’s a look back at Cook’s legacy — including his biggest wins at the company and his biggest misses.
Win: Growing Apple’s services business
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in